We could also count the shares when adding the Likes and Comments as that can be also considered a form of engagement.
Calculating the Average Engagement Rate for the whole profile of ZachKing would take too much manual work.
This is why tools/websites like us, will benefit you greatly because you just have to enter the username of the TikTok profile you want to check and we will do the “heavy lifting” for you.
In this case, the Average Engagement Rate for ZachKing’s TikTok account is a great 8.49% based on the last 30 videos he uploaded.
You also have to keep in mind that some people might only have a few Followers but a way bigger engagement rate. This can happen when people with low followers put out a “banger” tiktok that is going viral. For example: A user with 1,000 followers can have an engagement rate over 100% if a TikTok video goes viral and has, lets say 50,000 likes.
On a greater scale
Now, because we have already analyzed more than 10,000+ TikTok profiles with our analytics tool, let us share some cool stats we have found.
Let us check the average engagement rates for different levels of total followers number.
Average Engagement Rate
Total profiles analysed
1,000 – 5,000
5,000 – 10,000
10,000 – 50,000
50,000 – 100,000
100,000 – 500,000
500,000 – 1,000,000
1M – 3,000,000
These stats are generated on 19th of December, 2019 based on our analysis from the data that we have collected from more than 10,000+ TikTok profiles that have been analyzed.
Did you know?
Most liked TikTok
@daviddobrik‘s tiktok video “World record experiment” is the most liked tiktok video by far, stacking up more than 17,500,000+ likes with 88,200+ comments and an engagement rate of 274%.
Most commented TikTok
The most commented video that we have analyzed until now is @selenagomez tiktok video that was posted in 24 May, 2016 when TikTok was under the name of Musical.ly and it is still, to this day, the most commented TikTok video on the platform with 780,000+ comments and 15,000,000+ likes. Also being the second most liked video, after David’s TikTok.
Thank you for reading, hope this was of insight and maybe helped you understand better how TikTok is currently doing.